This report summarizes baseline data collected in Kenya before the launch of a two-year impact evaluation of the Water Quality Assurance Fund implementation model. The Water Quality Assurance Fund is an innovative program with a financial mechanism developed to encourage water quality monitoring in rural areas of Ghana, Kenya, and similar countries. The baseline results identified several areas of improvement in water safety management that the Water Quality Assurance Fund program may address, including water quality knowledge, water treatment, and communication and consumer perceptions.